helloyoucreatives:

Waterstones, the last remaining national chain of booksellers, is focusing on the experience of shopping in a bookshop in its new advertising campaign, appearing in time for the crucial Christmas retail period. The campaign, created by Leagas Delaney, reminds people that nothing can compete with the experience of shopping in a real bookshop. The posters remind shoppers: ‘Words cannot do justice to the pleasures of a good bookshop. Ironically’; ‘A good book will keep you fascinated for days. A good bookshop for your whole life’; ‘Books you can’t put down are much easier to find when you can actually pick them up’; and ‘Even the most ardent reader will never reach the end of a good bookshop.’
CREDITSCreative Director:                            Nigel RobertsArt Directors:                     Alan Cinnamond, Chris Felstead, Pete DaviesCopywriters:                                      Nigel Roberts, Adam Rimmer, Sean Doyle, Dean WebbAccount Director:                             Caroline CaulfieldAgency Producer:                            Carolyn KillopsMedia planning/buying:                OMD 

YES. 

helloyoucreatives:

Waterstones, the last remaining national chain of booksellers, is focusing on the experience of shopping in a bookshop in its new advertising campaign, appearing in time for the crucial Christmas retail period.
 
The campaign, created by Leagas Delaney, reminds people that nothing can compete with the experience of shopping in a real bookshop.
 
The posters remind shoppers: ‘Words cannot do justice to the pleasures of a good bookshop. Ironically’; ‘A good book will keep you fascinated for days. A good bookshop for your whole life’; ‘Books you can’t put down are much easier to find when you can actually pick them up’; and ‘Even the most ardent reader will never reach the end of a good bookshop.’

CREDITS
Creative Director:                            Nigel Roberts
Art Directors:                     Alan Cinnamond, Chris Felstead, Pete Davies
Copywriters:                                      Nigel Roberts, Adam Rimmer, Sean Doyle, Dean Webb
Account Director:                             Caroline Caulfield
Agency Producer:                            Carolyn Killops
Media planning/buying:                OMD
 

YES. 

81 notes
Posted on Friday, 12 October
Tagged as: books   reading  
Reblogged from: helloyoucreatives
Posted by: helloyoucreatives
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    What’s more adorable than a good book? A good bookshop. Waterstones, the last remaining national chain of booksellers,...
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    I love this ad!
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    YES.
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    Reblogged
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