Waterstones, the last remaining national chain of booksellers, is focusing on the experience of shopping in a bookshop in its new advertising campaign, appearing in time for the crucial Christmas retail period.
The campaign, created by Leagas Delaney, reminds people that nothing can compete with the experience of shopping in a real bookshop.
The posters remind shoppers: ‘Words cannot do justice to the pleasures of a good bookshop. Ironically’; ‘A good book will keep you fascinated for days. A good bookshop for your whole life’; ‘Books you can’t put down are much easier to find when you can actually pick them up’; and ‘Even the most ardent reader will never reach the end of a good bookshop.’

Creative Director:                            Nigel Roberts
Art Directors:                     Alan Cinnamond, Chris Felstead, Pete Davies
Copywriters:                                      Nigel Roberts, Adam Rimmer, Sean Doyle, Dean Webb
Account Director:                             Caroline Caulfield
Agency Producer:                            Carolyn Killops
Media planning/buying:                OMD


Some of my favourite books and sunshine. What’s not to like. 

(Source: phish-stick)


via bobedre


Albatros bookmarks from Oscar Lhermitte on Vimeo.


“The Albatros is a bookmark that follows your reading. No need to remember the page number; each time you turn one, it inserts itself at the right place.”

Clever, but what happens near the beginning and the end of the book? Pretty sure you would need to redo the crease, and that would annoy me. 


Just Reading.